Michael is Vice President Marketing Tech, Data & Analytics at Springer Nature, one of the leading publishers of research in the world. With 9,500 team members across 40+ countries, the group publishes 539,000+ primary research papers across more than 3,000+ Academic Journals as well as 14,500+ books per year. Founded more than 180 years ago, today researchers worldwide download 15m+ pieces of content every day. Michael brings almost 20 years of experience in data-driven and digital business models, with a track record in data & analytics, product management, corporate innovation and transformation, strategy development, programmatic advertising, and market/media research.