Learn how to elevate your customer engagement strategy with unified customer insights, and how to overcome the challenges of disparate systems and fragmented data. Discover how Twilio Segment integrates diverse data streams into a coherent view, while leveraging intuitive predictive and generative technologies for impactful, personalised experiences. You’ll learn how to identify the specific products, brands, or categories customers are most likely to purchase, enabling you to quickly build trusted and targeted audiences for an orchestrated customer journey. Business leaders, executives and builders can also walk away with an understanding of how luxury fashion retailer, Luisa Via Roma, and job-matching recruitment platform, Zenjob, are unlocking the power of Twilio Segment to make interactions smarter with real-time data.