Learn how to elevate your customer engagement strategy with unified customer insights and overcome the challenges of disparate systems and fragmented data. Discover how Twilio Segment integrates diverse data streams into a coherent view while leveraging intuitive predictive and generative technologies for impactful, personalised experiences. Learn how to identify the specific products, brands, or categories customers are most likely to purchase, enabling you to quickly build trusted and targeted audiences for an orchestrated customer journey. Business leaders, executives, and builders can walk away with actionable takeaways and a clear roadmap for harnessing real-time data to make every engagement smarter.