Breakout Session
How CarFinance247 unifies communication channels with Segment insights
Details

CarFinance247 uses Segment insights to decide where and when to reach customers and which conversations need a human touch. Customer activity data helps the team prioritise leads, send timely updates, and route ongoing chats to agents with full context. By favouring ready-made features over heavy custom builds, they move faster and keep service consistent.

Join this session to see their data setup, channel playbook, and how they measure faster follow up and higher satisfaction.

Speakers
Eliana Corradine
Eliana Corradine
Principal Solutions Engineer
Twilio
Michael Binks
Michael Binks
Director of Technology
CarFinance247
Paul Mawson
Paul Mawson
Head of Product
CarFinance 247