As the financial services firm Hargreaves Lansdown begins modernising its customer data stack, this session takes you inside the early stages of its migration to Segment. The team shares how they are building a strong foundation for long-term scalability, data quality, and cross-team collaboration.

Whether you are just starting your data journey or rebuilding from the ground up, you will learn what is working, what is still evolving, and how HL is setting the stage for smarter, more connected customer experiences.