Matthew Pedlingham is a Senior Digital Insight Analyst at Hargreaves Lansdown, the UK’s largest platform for private investors, where he’s been turning raw data into actionable insights for the past 8 years. With deep experience in engagement data, reporting, and teasing out the stories behind the numbers, specialising in helping teams make smarter decisions, faster.

Outside of work, he switches dashboards entirely - as a keen motoring enthusiast, and a once passable go-karter, he now spends his free time tinkering with cars and following motorsport. Thankfully, Segment doesn’t follow the same moniker as his beloved Lotus: Loads of Trouble, Usually Serious.