Iván Cantú is the Chief Operating Officer at Universidad Uk, an innovative online university serving over 10,000 students. With more than seven years in this role, Iván has spearheaded the automation and integration of AI across commercial, academic, and operational processes, significantly enhancing conversion rates, response times, and cost efficiencies. He has successfully led the adoption of strategic tools like Twilio, Segment, and Salesforce, bridging the gap between operational and tech teams. Previously, Iván served as the Chief Financial Officer at Universidad Uk, overseeing regional budgeting, investor reporting, and treasury operations. He holds a master’s degree in finance and a bachelor’s degree in business administration from ITAM, along with certifications from the London School of Economics (LSE) and IE Business School.