Tomás Duarte is the CEO and co-founder of Track.co. With international certifications — including Harvard and Disney — he is one of the leading experts in Net Promoter Score and Customer Experience Metrics aligned with Artificial Intelligence in Latin America. Through his work, Track.co has impacted 200 million consumers, working with more than 1,500 brands in 10 countries. With over 10 years of market experience, he is the creator of the CX Summit, one of the largest customer experience events in Latin America. He is also the co-author of the book "Customer Experience - In Theory and a Lot of Practice." His TEDx talk is the most viewed on the topic of CX in Brazil.