Theo has been a key figure in the Mexican NGO sector for the past 10 years, specializing in digital fundraising. For the past 5 years, he has served as the Digital Fundraising Manager for UNICEF México, where he oversees all donor acquisition activities through digital channels, including automation, paid media campaigns, content development, and retention strategies. Previously, Theo held the same position at Save the Children Mexico, where he implemented and developed CMS and CRM platforms, significantly enhancing the organization's digital outreach and donor management capabilities. His strategic approach and dedication have made substantial contributions to the growth and success of these and other smaller national organizations in Mexico.