Camping World's Best Practices in Integrating Twilio and Salesforce
Learn how Twilio provided Camping World's development team the platform they needed to not only improve communications with their customers via voice and SMS, but also increase rep productivity and Salesforce data quality by automating activity completion based on information gathered during the call or text message session.
Ticket Type:
SIGNAL All Access
Paid (All-Access)
Business Developers
CxOs and Founders
Developers and Engineers
Line of Business Leaders
Product Managers
Sales and Customer Support
Solutions Architect
Technical Leaders
Customer Stories
Use Case
Intro (101)
Best Practices
Building with Twilio Channels
Talk - 15 min
John Lay

VP of IT - CRM Applications at Camping World / Good Sam

5x Salesforce Certified IT Professional Trailblazer with deep experience building and leading technology teams. Current title is VP of IT - CRM Applications for Camping World, Gander Outdoor and Good Sam. A communications geek holding an extra level HAM radio license with the call sign of W4XML. When not leading teams or building a communication system John can be found raising horses in Kentucky or exploring Walt Disney World or out on an RV trip.

Steve Ruble

Sr. Director Enterprise Solution Architecture at Camping World

As a trusted advisor for executive sponsors, Steve focuses on leveraging software to meet their business objectives. This often involves quickly learning the deep complexities of a business area and determining the key underlying challenges that prohibit effective operations.