Drive Customer Engagement with Email
Email is a proven communication channel with an incredible ROI of $42/1. Learn how the Twilio SendGrid Email API can enhance your customer engagement with this introductory-level presentation. Kick start your email education with the basics of email, how email complements messaging channels, recommended use cases, best practices, and an integration demonstration.
Ticket Type:
SIGNAL All Access
Free (Explorer)
Developers and Engineers
Product Managers
Best Practices
Use Case
Intro (101)
Email API
Best Practices
Customer Story
Building with Twilio Channels
Talk - 30 min
Scott Kawai

Staff, Product Manager at Twilio

Scott joined Twilio SendGrid in 2013 and is currently a Senior Product Manager working on the email channel. Email can sometimes be more art than science, and he loves talking to customers to find out what new challenges they're facing.

Madison Springgate

Product Marketing Manager at Twilio

Madison is the Product Marketing Manager at Twilio SendGrid, where she evangelizes email as a vehicle for customer engagement. She is passionate about the power of analytics, and leverages data to drive product insights and GTM strategy. Madison is a recent MBA graduate from CU Boulder, as well as a University of Michigan alum (go blue). Based in Colorado, you can find Madison hiking, biking, or skiing, usually with her pup, Ziggy.