October 18, 4:30pm PT, Maeve Room
If you think marketing is a horrible be necessary evil, you're right. And outbound campaigns are the worse example of bad marketing. Massive and not relevant for most people. But it doesn't have to be that way. For B2B SaaS, we can now tell who's in the market for a specific product. We can use 3rd party intent data and machine learning predictions to create delightful marketing. Outbound messages that bring value to your prospects, or even better, delight.
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VP of Growth
Guillaume Cabane is the VP of Growth at Segment. Prior to joining Segment he was Head of Marketing at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B. Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater and Pastafarian.
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