As a seasoned email marketer, you may be curious (but a bit nervous!) about expanding into SMS marketing or unsure you’re using the two channels optimally. Your foundation in email marketing both serves you well and can make it easy to miss important differences. In this 30-minute session, we’ll share the parallels and pitfalls of using email and SMS together so you can expand your customer communications in a compliant, customer-centric way. Note: This session will air a second time for our Asia, Pacific and Japan audience on October 2 at 11:30am SGT.
Available to start watching on September 29
To ensure that you’re getting the highest return, you need to get your email in front of your audience and that can’t happen if you’re in the Junk folder. There is no one-stop-fix approach to email filtering, so Dale will teach you about the various levers at your disposal to get your email delivered into the inbox and to keep it there.