Data is the key to staying ahead in today’s competitive market. ‘Tira’, Reliance Retail’s omnichannel retail platform has been a disruptor in the beauty space since its launch in 2023 by harnessing the power of data solutions to gain a competitive advantage. Join us for an insightful chat discussion featuring Reliance Retail, and learn how they’ve transformed their retail strategy through Segment’s Customer Data Platform (CDP), enhancing how Tira collects, unifies, and activities customer data. Discover the role of predictive AI in identifying high-value customer segments, and uncover practical use cases for improving ad performance, personalisation, and loyalty.