With a robust background in integrated marketing strategy development and execution, Adeline brings a wealth of experience to the table, particularly in crafting regional plans for APAC. Having started her career in a media agency, her foundation as a marketer is deeply rooted in channel planning and continuous optimisation – possessing a strong knowledge of how to best leverage paid, owned, and earned channels to bring business-critical messaging to life.

Adeline excels in clear communication and enjoys crafting regionally-relevant narratives and compelling content that resonate with local audiences. As a product marketing lead in the APAC region, she is committed to scaling impactful go-to-market motions and campaigns; pushing boundaries to constantly test, optimise, and drive programs that deliver growth for the region.