Almost every company is running an AI pilot, but very few have successfully rolled it out across multiple countries. The jump from a small, successful test to a fully automated customer experience that works across a fragmented global footprint is where most projects stall. This panel delivers a candid post-mortem on what it actually takes to scale automation across the diverse APJ region. We will address the real-world engineering and operational challenges that teams face: managing data speeds, handling localised regulations, preventing broken handoffs to human staff, and securely connecting AI to your backend systems so it can actually execute tasks. Walk away with a battle-tested blueprint to rescue your projects from pilot purgatory and build an automated customer experience infrastructure that works at scale.