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John Lay

VP of IT - CRM Applications | Camping World / Good Sam

5x Salesforce Certified IT Professional Trailblazer with deep experience building and leading technology teams. Current title is VP of IT - CRM Applications for Camping World, Gander Outdoor and Good Sam. A communications geek holding an extra level HAM radio license with the call sign of W4XML. When not leading teams or building a communication system John can be found raising horses in Kentucky or exploring Walt Disney World or out on an RV trip.

John's Sessions

Wednesday,
September 30
- PDT
Ticket type:
SIGNAL All-Access
Camping World's Best Practices in Integrating Twilio and Salesforce

Learn how Twilio provided Camping World's development team the platform they needed to not only improve communications with their customers via voice and SMS, but also increase rep productivity and Salesforce data quality by automating activity completion based on information gathered during the call or text message session.

Paid (All-Access)
Business Developers
CxOs and Founders
Developers and Engineers
Line of Business Leaders
Marketers
Product Managers
Sales and Customer Support
Solutions Architect
Technical Leaders
Customer Stories
Demos
Use Case
Intro (101)
Messaging
SMS
Voice
Best Practices
Building with Twilio Channels
Live
Talk - 15 min