Dave Esber is a Senior Product Marketing Manager at Twilio where he works to bring Programmable Messaging products, like SMS and rich messaging channels, to market. His expertise is in messaging compliance, channel optimization, and conversational messaging. Since joining Twilio in 2017, he has helped to grow Twilio's footprint in the enterprise space with a focus on omni-channel communication solutions. Prior to Twilio, Dave worked in marketing and communications in CPG and higher education.
As a seasoned email marketer, you may be curious (but a bit nervous!) about expanding into SMS marketing or unsure you’re using the two channels optimally. Your foundation in email marketing both serves you well and can make it easy to miss important differences. In this 30-minute session, we’ll share the parallels and pitfalls of using email and SMS together so you can expand your customer communications in a compliant, customer-centric way. Note: This session will air a second time for our Asia, Pacific and Japan audience on October 2 at 11:30am SGT.