Melinda has worked in the email industry for over 20 years. Her job descriptions have ranged from technical account management to deliverability consulting to ISP relationships with a focus on anti-spam intelligence. Melinda has led the industry in understanding how filtering technologies work globally. She is a process focused individual with a knack for thinking outside the box and making sense out of chaos.
Available to start watching on September 29
The email experts panel will discuss how to properly authenticate email and why it's important for the senders brand, but also how and why it's a signal used by mailbox providers to determine message placement. The panel will talk through common pitfalls of email marketing and how most brands have a single view of their email program, when really they should think of their email program at a recipient level. The panel will talk about how each inbox provider is different and how brands need to leverage the signals coming back to them directly from recipients and mailbox providers.