Sam has been at Twilio SendGrid since 2014 and spent the first four years of her career on our compliance team. Through this role, Sam gained a passion for helping new customers send wanted mail and maintain a good email reputation. Now, as an Email Deliverability Consultant, Sam brings this passion and knowledge to customers who need additional hand-holding to become the best sender they can be and get the results they need to drive their business. Outside of the office, Sam loves to spend time with her husband and 3 dogs.
Available to start watching on September 29
The email experts panel will discuss how to properly authenticate email and why it's important for the senders brand, but also how and why it's a signal used by mailbox providers to determine message placement. The panel will talk through common pitfalls of email marketing and how most brands have a single view of their email program, when really they should think of their email program at a recipient level. The panel will talk about how each inbox provider is different and how brands need to leverage the signals coming back to them directly from recipients and mailbox providers.