As the manager of our Delivery team, Kurt Diver regularly consults customers and focuses on helping them improve their deliverability and become a “white hat” sender. His primary goal is to ensure Twilio’s email traffic remains clean by empowering clients to optimize their email program. Kurt joined SendGrid in 2012, but started working in email in 2007 at a web hosting company. Kurt is an expert in email best practices, bounce handling, anti-spam laws, and authentication, including SPF, DKIM, and DMARC. Kurt is a Colorado native and enjoys spending his free time exploring Colorado.
Available to start watching on September 29
The email experts panel will discuss how to properly authenticate email and why it's important for the senders brand, but also how and why it's a signal used by mailbox providers to determine message placement. The panel will talk through common pitfalls of email marketing and how most brands have a single view of their email program, when really they should think of their email program at a recipient level. The panel will talk about how each inbox provider is different and how brands need to leverage the signals coming back to them directly from recipients and mailbox providers.