Amit Shah

1-800-Flowers.comChief Marketing Officer

As Chief Marketing Officer,, Amit is responsible for leading a multi-channel marketing strategy for the brand across online, digital and social channels. Additionally, he manages innovation partnerships and provides strategic direction for the growth and development of mobile and social commerce across the company’s entire portfolio of brands.

Amit has a proven track record for leading digital and performance marketing, while rapidly scaling user acquisition and revenue streams. He joined in August 2011 to manage online, mobile and social marketing initiatives. Over the next several years, he was promoted to roles of increasing responsibility and was named Chief Marketing Officer in March 2017. Prior to joining the company, Amit held strategy and business development roles at FTD, Visiting Nurse Service of New York and McKinsey & Company.

Under Amit’s leadership, the company continues to be at the forefront of implementing new and emerging technologies. To nurture and grow the entrepreneurial spirit across the company’s portfolio of brands, Amit oversees the company’s Digital Leadership Program, an incubator for young talent and catalyst for driving innovation throughout the organization.

Amit is a member of the Board of Directors and Executive Committee for the Mobile Marketing Association. He has a master’s degree in Liberal Arts and Sciences/Liberal Studies from Harvard University and a Bachelor of Arts in Liberal Arts from Bowdoin College.

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Digital Transformation

October 18, 3:00pm PT, Maeve Room

Reimagining AI for Digital Leaders

Artificial Intelligence (AI) is neither a new paradigm nor a reimagined buzzword. For the modern digital leader, the growing acceleration in the use of AI is unleashing evolutionary changes that go beyond the superficiality of a paradigm sift or a new metaphor. These changes are fundamentally rewiring both external customer relationships and internal culture and talent for companies of all sizes and competencies. This session explores some of the lessons from AI for digital leaders and provides practical pathways to leverage the emerging opportunities.