Customer loyalty is no longer built on transactions alone, it’s earned through trusted, personalised, and seamless experiences across every touchpoint.

In this session, Philippine Airlines will share how they are elevating customer experiences across loyalty touchpoints such as upgraded lounges and membership enhancements, while exploring how solutions like Twilio Segment CDP and Twilio Flex could enable richer personalisation. Metcash will showcase how first-party data powers loyalty adoption across its food, liquor, and hardware networks, helping local retailers deliver tailored experiences and strengthen community connections.

Together, these stories highlight how leading brands are reimagining loyalty programs with data, personalisation, and real-time engagement to deepen trust and deliver customer experiences that last.