How are leading brands transforming sales and support by empowering human agents with AI-driven automation? This session reveals how trailblazing brands are transforming sales and support by empowering human agents with AI-driven automation and real-time insights.

Origin Energy will share how AI-powered routing and virtual assistants are improving containment, resolution, and first-call success. Lendi Group will show how they've transformed into an AI-native business while keeping 'home loans human.' Datacom will share why voice in the contact centre is far from dying, and how AI and voice bots help manage growing call volumes, automate routine interactions, and support human agents to deliver faster and smarter outcomes.

This session will showcase best practices for seamless agent handoff, intelligent routing, and delivering personalised experiences at scale.