Get a practical overview of how Twilio unifies communication channels, customer data, and AI so teams can build once and engage customers everywhere. We'll demonstrate how to unify customer conversations and interactions across multiple channels (including messaging, voice, and email) in Segment to deliver true personalisation, intent detection, and next‑best‑action at scale. You will see the power of the Twilio platform in action, giving you a blueprint to launch compliant, region‑ready experiences that customers enjoy.