Most re-activation strategies stop at the reminder email. Xero is building AI agents that pick up where the email leaves off, catching customers the moment they get stuck and continuing the conversation in-channel until they're through. The hard part isn't the AI. It's connecting real-time behavioral data to the right channel, at the right moment, without losing the context of what the customer already told you. This session walks through how Xero built that connective layer, using Segment CDP to hold the profile and fire the trigger, Twilio's channels to carry the conversation, and enriching the profile to sharpen the next interaction.