Lightning Talk | 100 - Introductory
From compliance bottleneck to growth engine: Reimagining consent with Twilio Segment
Healthcare C-suite Line of Business Practitioner
Details

Compliance shouldn't be a bottleneck that forces your patient experience into a siloed, low-fidelity waiting room.

This session reveals how a major healthcare provider re-architected its consent strategy using Twilio Segment as a real-time orchestration layer with OneTrust as the system of record. Join us to learn why a CDP is a superior consent router for HIPAA-sensitive data and how to turn a mandatory compliance initiative into a scalable foundation for high-performance, personalized patient engagement.

Product(s): Twilio Segment Customer Data Platform (CDP)
Audience company size: Enterprise