In this lecture style breakout session, United Airlines will walk through how they have invested heavily into the fundamental aspects of the customer experience with a single focus: making the customers lives better. United Airlines has built engagement solutions that reach customers on their preferred channels with messages they want to receive with cross-channel orchestration, branded experiences, and rich, personalized content. Learn about how United Airlines has built these solutions and continues to innovate with new, customer centric use cases.

Attendees will come away with the following takeaways:

• How to focus on personalization through every customer interaction
• RCS and the evolving future of branded engagement
• Cross-channel orchestration to ensure message deliverability and customer engagement