In this lecture style breakout session, United Airlines will walk through how they have invested heavily into the fundamental aspects of the customer experience. Through a focus on RCS and Fallback orchestration – based on real-time delivery feedback – United Airlines has built rich, personalized engagement to enhance the customer experience.

Attendees will come away with the following takeaways:

• How United Airlines has approached rich content use cases
• RCS and the evolving future of branded engagement
• Cross-channel orchestration to ensure message deliverability and customer engagement