Explore Fresha's transformative journey, from a longtime Twilio messaging customer to choosing Twilio Flex to elevate their customer support. Learn how the integration of Twilio Flex enabled Fresha to deliver personalised, omnichannel support alongside their core messaging for account notifications and marketing. Discover the insights gained while setting up their first contact centre. This session offers practical lessons and inspiration for those seeking to enhance customer engagement strategies with Twilio’s customisable communication solutions.