SMS: The Great Equalizer for Poverty in America
In America today 1/3 of families who make under $20,000 a year are not online at all. mRelief will discuss our SMS platform that helps low-income families affected by the digital divide access public benefits. We will also explore text messaging and behavioral messaging with insights from recent scholarship out of the Office of Administration of Children and Families entitled "The Power of Prompts" on how text messaging was used to increase participation in aspects of the Paycheck Plus program.
Genevieve Nielsen, Rose Afriyie