SMS and Email Marketing Parallels (and Pitfalls)
Molly Friederich, Dave Esber

As a seasoned email marketer, you may be curious (but a bit nervous!) about expanding into SMS marketing or unsure you’re using the two channels optimally. Your foundation in email marketing both serves you well and can make it easy to miss important differences. In this 30-minute session, we’ll share the parallels and pitfalls of using email and SMS together so you can expand your customer communications in a compliant, customer-centric way. Note: This session will air a second time for our Asia, Pacific and Japan audience on October 2 at 11:30am SGT.