The data privacy landscape has had major shifts in recent years. Adapting to industry changes and regulations isn't just about reacting, but securing customer trust. Industry-wide efforts are in motion to end the use of 3rd-party cookies and as a digital-first media publisher, Quartz is using a customer-centric approach to rethink the advertising revenue model as a result. Hear from Daniel Alvarez, Chief Product Officer at Quartz about how Quartz has been able to focus first-party data with Twilio Segment to continue to deliver high-value campaigns. Also hear from Lauren Reeder, Product Lead at Twilio Segment about how they have adapted to regulations with proactive product development.
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