Twilio SIGNAL 2021 - virtual
Data privacy planning in 2021: Adapting to the changing data privacy landscape
Daniel Alvarez, Lauren Reeder

The data privacy landscape has had major shifts in recent years. Adapting to industry changes and regulations isn't just about reacting, but securing customer trust. Industry-wide efforts are in motion to end the use of 3rd-party cookies and as a digital-first media publisher, Quartz is using a customer-centric approach to rethink the advertising revenue model as a result. Hear from Daniel Alvarez, Chief Product Officer at Quartz about how Quartz has been able to focus first-party data with Twilio Segment to continue to deliver high-value campaigns. Also hear from Lauren Reeder, Product Lead at Twilio Segment about how they have adapted to regulations with proactive product development.

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