Twilio SIGNAL 2021 - virtual
How FOX generates 376% more visitors with personalized content
Daryl Bowden

FOX Corporation is a leading media company that produces and delivers compelling news, sports, and entertainment through a portfolio of brands, available in over 80 million U.S. households. With cord cutting increasing at rapid rates and the Super Bowl on the horizon, FOX needed to bring a traditional media company through a digital transformation, and standardize data capture across all its technology platforms. In this session, find out how Daryl Bowden, EVP of Technology was able to align his teams around a common data framework to optimize engineering resources, design personalized digital experiences to millions, and deliver record scale for events like the Super Bowl.

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