Global marketing scale shouldn’t be limited by the tools in your tray.

This session explores how Nestlé and Zennify bypassed integration gaps to deliver personalized WhatsApp messages across 12 markets. We’ll dive into the architecture of a custom Salesforce Marketing Cloud Journey Builder activity powered by Azure middleware and Twilio. Learn how to build governed, scalable omnichannel programs—from progressive profiling to AI messaging—without sacrificing speed or maintainability.