For more than 100 years, Purina has led through innovation—continuously evolving how it serves pets and their people.

In this session, Purina shares how it modernized its data and martech ecosystem with Twilio Segment as it moved from one-time interactions to journeys of experience. Learn how the team unified, cleansed, and governed data across a rapidly-changing slate of legacy and modern tools to create an actionable consumer view and activate high-volume, real-time personalization at scale.

Walk away with practical takeaways on identity, data quality, and orchestration that are helping Purina drive deeper engagement and lifetime loyalty.