SMS and Email Marketing Parallels (and Pitfalls)
As a seasoned email marketer, you may be curious (but a bit nervous!) about expanding into SMS marketing or unsure you’re using the two channels optimally. Your foundation in email marketing both serves you well and can make it easy to miss important differences. In this 30-minute session, we’ll share the parallels and pitfalls of using email and SMS together so you can expand your customer communications in a compliant, customer-centric way. Note: This session will air a second time for our Asia, Pacific and Japan audience on October 2 at 11:30am SGT.
Ticket Type:
SIGNAL All Access
Free (Explorer)
CxOs and Founders
Line of Business Leaders
Product Managers
Best Practices
Use Case
Intermediate (201)
Email API
Marketing Campaigns
Best Practices
Twilio for Marketing
Talk - 30 min
Dave Esber

Sr. Product Marketing Manager, Messaging at Twilio

Dave Esber is a Senior Product Marketing Manager at Twilio where he works to bring Programmable Messaging products, like SMS and rich messaging channels, to market. His expertise is in messaging compliance, channel optimization, and conversational messaging. Since joining Twilio in 2017, he has helped to grow Twilio's footprint in the enterprise space with a focus on omni-channel communication solutions. Prior to Twilio, Dave worked in marketing and communications in CPG and higher education.

Molly Friederich

Sr. Product Marketing Manager at Twilio

Molly’s known to eavesdrop in public places, a result of her innate curiosity about other humans. While awkward in her personal life, as a Senior Product Marketing Manager this curiosity is an asset as she explores what problems inspire customers to buy and use Twilio products. She uses her customer research to guide positioning and go-to-market strategy for solutions that serve marketers and the developers they partner with. When not at work, Molly is usually finding new playgrounds with her daughter or running trails outside of Denver.