Blocklists: Why they exist, what they’re for and what to do if you land on one!

The email ecosystem is an open and level playing field—anyone can email anything to anyone else, just about anytime and from anywhere. Although this sounds fantastic on the surface, this is part of what makes email so challenging, and why blocklists and their operators rose to fill a crucial gap. Blocklists come in many different flavors with very different reach and coverage. In this session we’ll speak to some of the most prominent Blocklist operators and learn how they evolved, how and where they’re used and what you should do to avoid landing on one.