How TechStyle fashion group uses customer data to drive predictions that power Fabletics, Shoedazzle, and more
Connecting the right customer with the right product is the lifeblood of any ecommerce brand, so there’s nothing more important to TechStyle Fashion Group than their first-party data. To feed the appetites of the millions of customers of their disruptive fashion brands – Fabletics, JustFab, Shoedazzle, Yitty, and FabKids – they need to know their customers inside and out, and predict which products are right for each one. In this session, the data analytics leaders at TechStyle will explain how they use unified customer profiles to power predictive machine-learning models that make those personal fashion moments happen.
Not to mention, you’ll learn how their real-time Segment data infrastructure governs data across all five brands, while enabling better customer service outcomes, omnichannel marketing campaigns, and site merchandising.