Customer Data Maturity – A step-by-step approach for maximizing the adaptive future

Artificial Intelligence has the potential to reshape jobs, companies, industries, possibly entire sectors of our economy. But, as with any new technology, realizing the benefits of these platforms (and avoiding the pitfalls) will depend on how well our organizations operationalize the technologies. Trying to go straight to AI in one jump is a recipe for wasted resources. Not to mention that, if you do things right, there’s immense value to be unlocked with every step along the way.

In this session, George Chen, VP of Professional Services at Twilio Segment, and Seth Famillian, Director of Global Advisory Services, will discuss the approach Segment has pioneered for success with customer data, how those pay off day-to-day for customers like IBM, and what they promise for AI/ML. George and Seth will share the insights they’ve gained leading PS engagements across Segment’s thousands of customers, and you’ll come away with a better understanding of how to narrow the gap between what’s expected from AI tomorrow, and how you can benefit today.