How Qonto deployed scalable, data-driven marketing to fuel growth to 400,000 customers with Twilio Segment (Location: Upper Sugar)
Join us for an engaging workshop with Qonto, the leading European business finance solution for SMEs and freelancers, with 400,000 customers. They’ll share their impressive journey of growing their customer base with their strategic transition to tracking first-party behavioural data that powers their customer engagement, with the help of Twilio Segment.
During this workshop, you'll gain valuable insights into Qonto's growth engine and learn how to implement a foundational data architecture.
Alexandre Laloo, Lead Growth Operations at Qonto, will showcase:
- Maximising funnel conversion during customer onboarding by utilising behavioural data tracking.
- Enriching customer data and achieving precise personalisation through the integration of their data warehouse, Snowflake.
- Democratising data by assembling a cross-functional team.
You’ll also get to look under the hood of Segment with a hands-on demo from a Senior Solutions Engineer.
Whether you're a builder, product manager, marketer, data or analytics leader, this session will equip you with practical strategies to maximise your first-party data and deliver precise customer engagement, at scale.
If you’d like to learn more about implementing a foundational data architecture check out our Customer Data Maturity book available at the swag store onsite.
Hema Thanki - Twilio
Louis Breteau - Twilio